Media Planner
Location: Thames Valley / Hybrid / UK Based Remote
Contract: Permanent / Fixed Term / Freelance
Pay: Highly Competitive
Start: ASAP

Our client is launching a new, consumer-facing digital platform built around high-value prizes, recurring customer participation and large-scale marketing campaigns. This is a fast-moving, data-led environment where paid media and creative testing drive growth — and we need someone exceptional to lead it.

If you've scaled subscription models, competition-led brands, gaming, prize-based consumer products, or high-volume D2C... this is the role that lets you build the growth engine from day one.

Role:
Growth & Performance Marketing Lead
You'll own both strategy and hands-on execution across all paid media channels.
What You'll Do Paid Media Strategy & Execution

• Plan, launch, and optimise campaigns across relevant media
• Build paid media forecasts and manage daily performance.
• Scale budgets
• Run continuous creative testing (UGC, video, hooks, angles, formats).
• Maintain and optimise CPA/CAC targets within aggressive paid-growth cycles.

Growth & Funnel Ownership

• Own the acquisition funnel: click → conversion → repeat participation.
• Drive landing page & conversion rate optimisation.
• Test new channels, partnerships, and opportunities.
• Use data to improve spend efficiency and unlock new growth waves.

Creative Collaboration

• Partner with creative teams to generate high-impact social/video assets.
• Brief, test and iterate with speed — often deploying 50-200 assets per month.
• Identify creative winners and scale them fast.

What We're Looking For

• Performance marketing experience with a heavy focus on paid social.
• Experience scaling consumer-facing, high-velocity marketing models
  (e.g., subscription, competitions, e-commerce, mobile apps, gaming, lottery).
• Deep understanding of CAC, ROAS, CPA, LTV and attribution.
• Hands-on expert in Meta Ads Manager + TikTok Ads.
• Strong creative instincts and rapid testing mindset.
• Comfortable being the first marketing hire—strategic, scrappy, results-driven.
• Able to thrive in a zero-to-one launch environment.

Why This Role?

• You'll shape the entire marketing engine for a brand-new launch.
• Huge creative freedom — your campaign ideas drive the business forward.
• Ability to scale the function and build a team as the business grows.
• Competitive day rate and high-impact position.
• Fast-moving, high-growth, highly visible consumer product.

How to Apply
If you're driven by performance, love scaling paid media, and want to be the core of a brand launch with massive growth potential — we'd love to hear from you

Our Commitment to Equality, Diversity, and Inclusion
We believe that diverse teams drive innovation and success. That's why we're committed to promoting equality of opportunity and creating inclusive workplaces where everyone feels valued and supported. We actively seek out talent from all backgrounds and strive to reflect the rich diversity of the global workforce in every role we recruit for.