In this episode of Topline Talks, Emily Busby joins Owen and Jenna to share her career journey and insights.

Emily, Deputy CEO of Nesta and its subsidiary, the Behavioural Insights Team, discusses her path from psychology graduate to qualified accountant at PwC, and her passion for social enterprises with real purpose. Emily emphasises the importance of storytelling behind numbers and the value of business partnering, especially in the Not-For-Profit sector.

She highlights the significant difference commercial thinking can make and shares what she believes makes a good Finance Business partner. Transitioning from finance to Deputy CEO provided Emily with invaluable insights, teaching her to trust her team and empower them to excel.

Her trustee experience further broadened her understanding of business operations. Nesta's recent shift towards sustainability, education, and health, with ambitious targets for the next decade, is also discussed. Emily explains how Nesta balances these pillars to stay on track with their long-term goals, drawing on collaboration with the Behavioural Insights Team.

The episode concludes with Emily offering advice for professionals interested in charity finance, emphasising curiosity and purpose-driven work.